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Privacy Policy

Last updated: September 30, 2026

This Privacy Policy explains how California Autohaus, Inc. (“California Autohaus,” “we,” “us,” or “our”) collects, uses, and shares personal information when you visit californiaautohaus.com (the “Website”), book or request service online, or contact us. It also explains the choices and rights you have, including rights under California law.

California Autohaus is an independent European auto repair shop located at 386 Encinitas Blvd, Encinitas, CA 92024.

1. Information we collect

Information you give us. When you book an appointment, request a quote, fill out a form, call, text, or email us, we collect the information you provide. This can include:

  • your name, phone number, and email address;
  • your vehicle’s year, make, and model;
  • the service you need, your preferred appointment date and time, and whether you will wait or drop off;
  • anything else you choose to include in a message.

Information collected automatically. When you use the Website, we and third parties automatically collect certain information using cookies, pixels, and similar technologies. This can include:

  • IP address, browser type, device type, and operating system;
  • pages viewed, time on page, links clicked, and how you arrived at the Website (for example, from a search engine or an ad);
  • advertising click identifiers;
  • general location (city or region) derived from your IP address.

The Website does not request access to your device’s precise location. Third-party advertising and analytics providers may estimate your general location from your IP address, as described in their own privacy policies.

Information from others. We may receive information from advertising and analytics partners, such as reports about how our ads performed. We do not buy personal information.

2. How we use information

We use personal information to:

  • schedule, confirm, and perform vehicle service, and to communicate with you about your appointment, estimate, or vehicle;
  • respond to your questions and requests;
  • operate, maintain, secure, and improve the Website;
  • understand how visitors use the Website (analytics);
  • measure the results of our advertising and show our ads to people who have visited the Website (see Section 4);
  • send service reminders and offers to our customers (see Section 6);
  • detect and prevent fraud, spam, and security incidents;
  • comply with legal obligations and enforce our terms.

3. How we disclose information

We do not sell personal information for money. We disclose personal information to:

  • Service providers that help us run our business and the Website: website hosting and security (SiteGround, Sucuri), online booking (OktoRocket), customer management and messaging, analytics (Google Analytics), and embedded content (Google Maps, Google Fonts).
  • Advertising partners. We use Google Ads to measure and deliver our advertising. Our online booking provider also uses Google and Meta (Facebook) advertising technologies when you open the booking tool (see Section 4). Under California law, allowing online identifiers and browsing activity to be collected for cross-context behavioral advertising can be considered “sharing.”
  • Legal and safety. We may disclose information when required by law or legal process, or to protect the rights, property, or safety of our customers, our business, or others.
  • Business transfers. We may disclose information in connection with a sale, merger, or transfer of all or part of our business.

4. Cookies, analytics, and advertising

On our Website pages we use cookies and similar technologies for:

  • Necessary and functional purposes: to make the Website work, remember your privacy choices, keep the Website secure, and display embedded maps and fonts.
  • Analytics: Google Analytics helps us understand how visitors use the Website, such as the pages visited and device information.
  • Advertising: Google Ads helps us measure when our ads lead to calls, bookings, or visits, and lets us show our ads to people who have previously visited the Website (remarketing).

Online booking tool. Our online booking tool is provided by a third party, OktoRocket. It loads only when you click a “Book Appointment” button (or follow a link that opens it). Once opened, the booking provider operates its own technologies inside the tool, including Google Tag Manager, Google Analytics, Google Ads, the Meta (Facebook) Pixel, and a session-recording service (Sentry). These may record your interactions with the booking tool, including clicks, the steps you view, and information you type into it. They may also send information to Google, Meta, and the booking provider. The booking provider controls these technologies under its own privacy practices, and the privacy choices in Section 5 do not control them.

To learn more:

5. Your privacy choices

  • Opt out of sharing and targeted advertising. Visit Your Privacy Choices at https://californiaautohaus.com/opt-out-preferences/ or use the link in the footer. When you opt out, we stop the advertising cookies and tracking on our Website pages for your browser. Your choice is saved in a cookie, so you’ll need to opt out again if you clear cookies or use a different browser or device.
  • Global Privacy Control (GPC) and Do Not Track. We honor Global Privacy Control and Do Not Track browser signals as a request to opt out of sharing and targeted advertising on our Website pages for that browser.
  • Online booking tool. The booking tool, and the booking provider’s technologies described in Section 4, load only if you open it. Your choices above do not control those technologies once the tool is open. If you prefer not to use the online booking tool, you can book by calling us at (760) 334-0193 or visiting the shop. To limit Meta advertising, use your Meta ad preferences (link above).
  • Google tools. You can manage Google ad personalization at https://adssettings.google.com and install the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.
  • Browser controls. Most browsers let you block or delete cookies. Blocking some cookies may affect how the Website and the booking tool work.

6. Texts and emails

We send service reminders, appointment updates, and occasional offers by text message or email only to our customers, based on the contact information in our customer records. We do not send marketing messages based only on a visit to our Website.

  • You can opt out of marketing texts at any time by replying STOP, and of marketing emails by using the unsubscribe link or contacting us. You may still receive messages about service you’ve requested.
  • Message and data rates may apply.
  • We do not sell or share your mobile number or text-messaging consent with third parties for their own marketing.

7. Your California privacy rights

If you are a California resident, you have the right to:

  • Know / access the personal information we have collected about you, including the categories, sources, purposes, and the categories of third parties we disclose it to;
  • Delete personal information we collected from you, subject to legal exceptions (for example, records we must keep for warranty, tax, or legal reasons);
  • Correct inaccurate personal information;
  • Opt out of the sale or sharing of personal information and of targeted advertising (Section 5);
  • Limit the use of sensitive personal information. We do not collect or use sensitive personal information for purposes that require this right;
  • Not be discriminated against for exercising any of these rights.

How to make a request. Use the request form on our Your Privacy Choices page (https://californiaautohaus.com/opt-out-preferences/), email service@caautohaus.com, or call (760) 334-0193. We will verify your request by matching information you provide against the information we have. You may use an authorized agent, and we may ask the agent for proof of your written permission and ask you to verify your identity. We respond within 45 days, or tell you if we need up to 45 more days.

Personal information we collected in the past 12 months

  • Identifiers and contact details (name, phone, email, IP address, online identifiers), from you and your device, used to provide service, communicate with you, secure the Website, and for analytics and advertising.
  • Vehicle and service details (year, make, model, services requested, appointment details), from you, used to provide service.
  • Website and ad activity (pages viewed, clicks, how you arrived, interactions with the booking tool), from your device, used for analytics, advertising, and security.
  • Approximate location (city or region from IP address), from your device, used for analytics and security.

We disclose this information to our service providers. Online identifiers and website activity are also available to Google and Meta for advertising, which California law may treat as “sharing.” You can opt out as described in Section 5. We do not sell personal information and do not knowingly sell or share information of consumers under 16.

8. How long we keep information

We keep personal information only as long as reasonably necessary for the purposes described above. Customer and service records are kept for as long as needed to service your vehicle, honor warranties, and meet tax, accounting, and legal requirements. Website analytics data is kept according to our analytics settings and is typically deleted or aggregated within 14 months. Advertising cookies expire according to their settings, usually within 90 days to 13 months.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information, including a website firewall and encrypted (HTTPS) connections. No method of transmission or storage is completely secure.

10. Children

The Website is intended for a general adult audience and is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us personal information, contact us and we will delete it.

11. Links to other websites

The Website may link to other websites, such as review sites, financing providers, and social media. We are not responsible for their privacy practices. Please review their privacy policies.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and change the “Last updated” date. We review this policy at least once every 12 months.

13. Contact us

California Autohaus, Inc.
386 Encinitas Blvd, Encinitas, CA 92024
Email: service@caautohaus.com
Phone: (760) 334-0193

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